“盛大现象”与文化形象建设

昨天浏览一个即将公映的电影的网站，首先映入眼帘的便是“12月XX日盛大公映”。当时没反应过来，以为是盛大的作品。后来想想怎么可能，再联想到周围一片片的“盛大开业”、“盛大开盘”之类的，才恍然想起来“盛大”早已变成了一个形容词。
想想盛大公司并不光彩的发家史，不禁有点对当时社会的可悲的感叹。现在都已经过了好久好久了，对于网络游戏我也已经麻木了，只是偶尔会认真地欣赏一下刚出来的新网游的宣传画。往往是很出色的插画家的作品，真是可惜了。
现在真的是处处盛大了，哪里都要“规模盛大”，然后整个社会有点浮夸的风气。也许得益于中国飞速的发展，现在种种活动终于有了充足的经济基础和物质基础来糟踏。在我看来，更多的是一种浪费。

然后是许多中国企业没有意识到的文化形象建设。其实我们有时候根本不能去苛求他们这么多，好不容易有了品牌意识，我们就应该举着五星红旗高歌感叹这个时代的进步了。但是相比于国外的公司，我们的文化形象建设就差得多了。看到“麦当劳大叔”你不会想到通用汽车吧？看到“Thinkpad”你不会想到可口可乐吧？同样的看到可口可乐的红飘带，百事可乐的三色瓶盖，你也不会想到这是某个中国公司的东西。
文化形象建设不仅仅是推出一种标志性的东西，还有很多跟品牌关联的。比如阿迪达斯倡导的“nothing is impossible”，英特尔倡导的“速度与效率”，以及百事不惜花费巨资请诸多明星代言，很容易让人想到音乐与体育。
其实中国厂商们已经很努力，比如“娃哈哈”系列产品标志式的娃娃。但是还不够。我们可以把它归结为现阶段中国厂商资本不够，没有这么多精力去营造文化形象。但是在不远的将来，我希望可以看到属于中国特色的东西。“福娃”已经做得不错了，但是它的影响力可能仅仅限于奥运这几年。长久的看来，我们还是需要一个百年大品牌。
在中国，已经没有什么是不可能的了。

    相关文章：

Posted by cloudly

2006/11/24 22:15 2006/11/24 22:15
Response
2601 Trackbacks , No Comment
RSS :
http://blog.loyhome.cn/rss/response/13

Trackback URL : http://blog.loyhome.cn/trackback/13

Trackbacks List

  1. pa food safety course

    Tracked from http://hansfredholm.dk/crpydk/nbpr.php?qm=198 2010/07/28 16:44 Delete

    | <a href="http://zegascootershop.com.au/hpsxct/jhpb.php?ca=376" >flower print glue paint </a>

  2. epson stylus print driver

    Tracked from http://arspubblicita.it/xzhvkt/txja.php?kv=196 2010/07/28 16:45 Delete

    | <a href="http://thebestseller.com/xsqjmn/mfhy.php?qs=155" >photosynthesis coloring book print</a>

  3. i80 print head suppliers

    Tracked from http://takeone.com.au/cvfwdh/amgw.php?zw=118 2010/07/28 16:57 Delete

    | <a href="http://liberaldemocraticpartyofiraq.com/fqsnmr/scrt.php?km=361" >christmas eaten food in</a>

  4. buy banksy

    Tracked from http://joseebisaillon.com/dhgbty/wnyr.php?tv=41 2010/07/28 17:06 Delete

    | <a href="http://liberaldemocraticpartyofiraq.com/fqsnmr/scrt.php?km=327" >wholesale food distributors kc</a>

  5. print out array

    Tracked from http://takeone.com.au/cvfwdh/amgw.php?zw=179 2010/07/28 17:50 Delete

    | <a href="http://arspubblicita.it/xzhvkt/txja.php?kv=270" >dog print in the sand</a>

  6. sea safety

    Tracked from http://evilgeniusmarketing.ca/jkbrms/rpgs.php?xa=90 2010/07/28 17:55 Delete

    | <a href="http://myaushop.com/mvtknp/pfqz.php?sd=54" >food network promotions</a>

  7. mandarin tiger food

    Tracked from http://myrebornbaby.co.uk/gkpacn/pgzd.php?qr=197 2010/07/28 18:01 Delete

    | <a href="http://evilgeniusmarketing.ca/jkbrms/rpgs.php?xa=73" >leftover food refrigeration</a>

  8. form print

    Tracked from http://easyclosetsolutions.com/vftqja/asvm.php?tb=389 2010/07/28 18:08 Delete

    | <a href="http://myaushop.com/mvtknp/pfqz.php?sd=237" >sparrow food chain</a>

  9. sprint extended calling range orlando

    Tracked from http://wazzzat.com/qhfbpw/ajry.php?qz=89 2010/07/28 18:20 Delete

    | <a href="http://datachoiceltd.com/sbjznw/krfs.php?kx=275" >linksys dsl router sprint</a>

  10. hispanic kids preference food

    Tracked from http://gameaux.net/dksmwn/qnmx.php?hc=308 2010/07/28 18:38 Delete

    | <a href="http://electronicsdepotusa.com/qskmxv/qzvw.php?bc=393" >cvs print coupons</a>

  11. school calendar print out

    Tracked from http://angelikalantto.se/hgmfnk/hbsd.php?jd=296 2010/07/28 18:48 Delete

    | <a href="http://sydneyhistorical.org.au/fjvrht/mnrs.php?vc=316" >help i need food now</a>

  12. raw weight and loss

    Tracked from http://lemosininvestment.com/rjpfdt/cyxt.php?ch=192 2010/07/28 18:49 Delete

    | <a href="http://bekgraphics.com/gkhcdy/srnp.php?yh=386" > s service u</a>

  13. mites and infestation

    Tracked from http://digitaldreaming.com.au/nqxbky/vpsc.php?qr=395 2010/07/28 19:17 Delete

    | <a href="http://totaldocumentinnovations.com/xmyvdb/tndw.php?pv=334" >publix food market</a>

  14. easy dvd print

    Tracked from http://takeone.com.au/cvfwdh/amgw.php?zw=184 2010/07/28 19:18 Delete

    | <a href="http://totaldocumentinnovations.com/xmyvdb/tndw.php?pv=155" >italian wine and food gala</a>

  15. business rewards

    Tracked from http://shinytoysdetailing.com/mpvwhr/fayt.php?vw=81 2010/07/28 19:37 Delete

    | <a href="http://knivbyg.dk/vjbyhq/xbmj.php?rc=212" >sprint 6601 </a>

  16. organic food ingredients definition

    Tracked from http://rohden.dk/rqhnmf/cxng.php?bc=59 2010/07/28 19:55 Delete

    | <a href="http://totaldocumentinnovations.com/xmyvdb/tndw.php?pv=328" >food investment rising prices</a>

  17. print the cruise boarding pass

    Tracked from http://zegascootershop.com.au/hpsxct/jhpb.php?ca=381 2010/07/28 20:00 Delete

    | <a href="http://wazzzat.com/qhfbpw/ajry.php?qz=141" > fabric print</a>

  18. free sprint ringer download

    Tracked from http://knivbyg.dk/vjbyhq/xbmj.php?rc=93 2010/07/28 20:20 Delete

    | <a href="http://zegascootershop.com.au/hpsxct/jhpb.php?ca=211" >free to print fax cover pages</a>

  19. menu diabetes food patient

    Tracked from http://gameaux.net/dksmwn/qnmx.php?hc=298 2010/07/28 20:42 Delete

    | <a href="http://arspubblicita.it/xzhvkt/txja.php?kv=183" >candy bar print</a>

  20. leopard belt

    Tracked from http://easyclosetsolutions.com/vftqja/asvm.php?tb=23 2010/07/28 20:52 Delete

    | <a href="http://haynesholdings.com/pwmxas/anck.php?cw=130" >2007 summer fancy show</a>

  21. sprint l6 all for

    Tracked from http://blueplanetwedding.com/fdvmbq/kzvy.php?br=91 2010/07/28 20:59 Delete

    | <a href="http://gameaux.net/dksmwn/qnmx.php?hc=121" >teach children the food groups</a>

  22. food empire

    Tracked from http://rohden.dk/rqhnmf/cxng.php?bc=119 2010/07/28 21:14 Delete

    | <a href="http://webax.dk/bgaynz/fmkw.php?gt=6" >dog food recall brand list</a>

  23. print for preschoolers

    Tracked from http://shinytoysdetailing.com/mpvwhr/fayt.php?vw=68 2010/07/28 21:36 Delete

    | <a href="http://childrenscupboard.com/rkhzsa/bnxa.php?yh=55" >food bank fish lakewood wa</a>

  24. columbus oh fast food corporations

    Tracked from http://haynesholdings.com/pwmxas/anck.php?cw=187 2010/07/28 21:37 Delete

    | <a href="http://evilgeniusmarketing.ca/jkbrms/rpgs.php?xa=245" >food salmonellosis</a>

  25. sear dog

    Tracked from http://lemosininvestment.com/rjpfdt/cyxt.php?ch=327 2010/07/28 21:54 Delete

    | <a href="http://thenailsworthsociety.co.uk/bhzcvw/kafm.php?pf=299" >custom print business </a>

  26. food military contracts jobs

    Tracked from http://liberaldemocraticpartyofiraq.com/fqsnmr/scrt.php?km=177 2010/07/28 22:12 Delete

    | <a href="http://digitaldreaming.com.au/nqxbky/vpsc.php?qr=37" >who are the food aid charities</a>

  27. products made with crushed bones

    Tracked from http://evilgeniusmarketing.ca/jkbrms/rpgs.php?xa=145 2010/07/28 22:19 Delete

    | <a href="http://digitaldreaming.com.au/nqxbky/vpsc.php?qr=224" >food angel food</a>

  28. top rated holistic dog food

    Tracked from http://childrenscupboard.com/rkhzsa/bnxa.php?yh=84 2010/07/28 22:21 Delete

    | <a href="http://thenailsworthsociety.co.uk/bhzcvw/kafm.php?pf=359" > pm325 cell phone ratings</a>

  29. food safety regulations 1995

    Tracked from http://rohden.dk/rqhnmf/cxng.php?bc=40 2010/07/28 22:22 Delete

    | <a href="http://gameaux.net/dksmwn/qnmx.php?hc=144" >teri food leg shows </a>

  30. new sprint pcs

    Tracked from http://classicautosupply.net/dyrntp/nyaz.php?kx=84 2010/07/28 22:40 Delete

    | <a href="http://gameaux.net/dksmwn/qnmx.php?hc=74" > preparation ho-chunk</a>

  31. food net work paula deen

    Tracked from http://gerardo-merlo.com/tnrsxc/yhax.php?qh=144 2010/07/28 23:04 Delete

    | <a href="http://blueplanetwedding.com/fdvmbq/kzvy.php?br=216" >print out binary</a>

  32. small containers buy bulk

    Tracked from http://digitaldreaming.com.au/nqxbky/vpsc.php?qr=333 2010/07/28 23:19 Delete

    | <a href="http://hansfredholm.dk/crpydk/nbpr.php?qm=147" >food org coupons adores </a>

  33. gauze print fabric

    Tracked from http://knivbyg.dk/vjbyhq/xbmj.php?rc=391 2010/07/28 23:59 Delete

    | <a href="http://knivbyg.dk/vjbyhq/xbmj.php?rc=112" >mogul review </a>

  34. orion print finishing

    Tracked from http://shinytoysdetailing.com/mpvwhr/fayt.php?vw=149 2010/07/28 23:59 Delete

    | <a href="http://thenailsworthsociety.co.uk/bhzcvw/kafm.php?pf=251" >keystone sprinter </a>

  35. baby print baby clothes

    Tracked from http://knivbyg.dk/vjbyhq/xbmj.php?rc=147 2010/07/29 00:06 Delete

    | <a href="http://liberaldemocraticpartyofiraq.com/fqsnmr/scrt.php?km=396" >soul food and southern food</a>

  36. hillers food

    Tracked from http://liberaldemocraticpartyofiraq.com/fqsnmr/scrt.php?km=154 2010/07/29 00:09 Delete

    | <a href="http://blueplanetwedding.com/fdvmbq/kzvy.php?br=183" >land line sprint </a>

  37. print yang

    Tracked from http://electronicsdepotusa.com/qskmxv/qzvw.php?bc=333 2010/07/29 00:29 Delete

    | <a href="http://thenailsworthsociety.co.uk/bhzcvw/kafm.php?pf=217" > gun for potato a</a>

  38. alphabets color and print

    Tracked from http://shinytoysdetailing.com/mpvwhr/fayt.php?vw=225 2010/07/29 00:55 Delete

    | <a href="http://shinytoysdetailing.com/mpvwhr/fayt.php?vw=49" >free sprint ringtone with words</a>

  39. home deliverd food

    Tracked from http://evilgeniusmarketing.ca/jkbrms/rpgs.php?xa=294 2010/07/29 01:04 Delete

    | <a href="http://knivbyg.dk/vjbyhq/xbmj.php?rc=263" > print shop</a>

  40. tiger print heels

    Tracked from http://blackpooltherapy.com/zkbsqd/xvyk.php?wy=350 2010/07/29 01:04 Delete

    | <a href="http://thebestseller.com/xsqjmn/mfhy.php?qs=388" >kostenlos drucken ratgeber printer print </a>

  41. cystitis food

    Tracked from http://rohden.dk/rqhnmf/cxng.php?bc=54 2010/07/29 01:13 Delete

    | <a href="http://blueplanetwedding.com/fdvmbq/kzvy.php?br=36" >sprint pcs listing 602</a>

  42. business of on cards print

    Tracked from http://blackpooltherapy.com/zkbsqd/xvyk.php?wy=237 2010/07/29 01:26 Delete

    | <a href="http://childrenscupboard.com/rkhzsa/bnxa.php?yh=233" >dog cat food list recall</a>

  43. co2 definition

    Tracked from http://blackpooltherapy.com/zkbsqd/xvyk.php?wy=205 2010/07/29 01:36 Delete

    | <a href="http://electronicsdepotusa.com/qskmxv/qzvw.php?bc=376" >print leopard </a>

  44. the food section thank

    Tracked from http://lemosininvestment.com/rjpfdt/cyxt.php?ch=188 2010/07/29 01:52 Delete

    | <a href="http://myaushop.com/mvtknp/pfqz.php?sd=92" >good life canada</a>

  45. food technology conference 2007

    Tracked from http://mhmusik.se/vndgam/tyvm.php?fj=128 2010/07/29 01:52 Delete

    | <a href="http://sydneyhistorical.org.au/fjvrht/mnrs.php?vc=142" >food event detroit</a>

  46. la van hawkins food entertainment group l.l.c.

    Tracked from http://bekgraphics.com/gkhcdy/srnp.php?yh=387 2010/07/29 02:09 Delete

    | <a href="http://angelikalantto.se/hgmfnk/hbsd.php?jd=66" >sierra home print artist</a>

  47. the spoof footprints in

    Tracked from http://thenailsworthsociety.co.uk/bhzcvw/kafm.php?pf=163 2010/07/29 02:30 Delete

    | <a href="http://plusforsikring.dk/dvgnyb/ntap.php?fa=46" > related behavioural problems</a>

  48. print clothing 1960s

    Tracked from http://blackpooltherapy.com/zkbsqd/xvyk.php?wy=43 2010/07/29 02:37 Delete

    | <a href="http://shinytoysdetailing.com/mpvwhr/fayt.php?vw=93" >blue print house plan </a>

  49. food bacteriology journals

    Tracked from http://hansfredholm.dk/crpydk/nbpr.php?qm=210 2010/07/29 03:01 Delete

    | <a href="http://datachoiceltd.com/sbjznw/krfs.php?kx=233" >210 cessna</a>

  50. food on mediterranean diet

    Tracked from http://haynesholdings.com/pwmxas/anck.php?cw=158 2010/07/29 03:04 Delete

    | <a href="http://wazzzat.com/qhfbpw/ajry.php?qz=31" >linksys g wireless print server</a>

  51. balanced food for farm animals

    Tracked from http://totaldocumentinnovations.com/xmyvdb/tndw.php?pv=182 2010/07/29 03:38 Delete

    | <a href="http://blackpooltherapy.com/zkbsqd/xvyk.php?wy=385" >setting up a linksys print server</a>

  52. nevada company

    Tracked from http://evilgeniusmarketing.ca/jkbrms/rpgs.php?xa=26 2010/07/29 03:55 Delete

    | <a href="http://sydneyhistorical.org.au/fjvrht/mnrs.php?vc=140" >food with nitric oxide</a>

  53. cnc print programs

    Tracked from http://wazzzat.com/qhfbpw/ajry.php?qz=124 2010/07/29 04:00 Delete

    | <a href="http://evilgeniusmarketing.ca/jkbrms/rpgs.php?xa=118" > encinitas ca</a>

  54. imprinted gloves

    Tracked from http://zegascootershop.com.au/hpsxct/jhpb.php?ca=40 2010/07/29 04:05 Delete

    | <a href="http://gerardo-merlo.com/tnrsxc/yhax.php?qh=176" >jackson health food wy hole </a>

  55. olve kids trains sheet

    Tracked from http://fansoft2010.is.com/215.html 2010/09/02 08:09 Delete

    | <a href="http://datasheet2012.is.com/290.html" >blank tree siblings</a>

  56. tin can phone picture royalty free

    Tracked from http://factzilla2011.is.com/149.html 2010/09/02 18:45 Delete

    | <a href="http://fansoft2010.is.com/94.html" >inuyasha music</a>

  57. excel insert multiple blank rows

    Tracked from http://datasheet2012.is.com/58.html 2010/09/02 19:03 Delete

    | <a href="http://fansoft2010.is.com/127.html" > worksheet for 2nd grade</a>

  58. sheet for bride free

    Tracked from http://fansoft2010.is.com/291.html 2010/09/02 19:58 Delete

    | <a href="http://datasheet2012.is.com/80.html" > blank boards</a>

  59. blank mesh

    Tracked from http://datasheet2012.is.com/95.html 2010/09/02 21:33 Delete

    | <a href="http://factzilla2011.is.com/151.html" >morph picture software</a>

  60. blank maps to study

    Tracked from http://datasheet2012.is.com/32.html 2010/09/02 21:58 Delete

    | <a href="http://factzilla2011.is.com/271.html" >dante alighieri inferno picture</a>

  61. brum music

    Tracked from http://datasheet2012.is.com/282.html 2010/09/02 21:59 Delete

    | <a href="http://fansoft2010.is.com/266.html" > sheet </a>

  62. blank brum music

    Tracked from http://datasheet2012.is.com/282.html 2010/09/02 22:35 Delete

    | <a href="http://fansoft2010.is.com/86.html" >africa math worksheet</a>

  63. old faithful inn

    Tracked from http://factzilla2011.is.com/190.html 2010/09/02 22:46 Delete

    | <a href="http://factzilla2011.is.com/263.html" > picture message</a>

  64. elephant picture frame

    Tracked from http://factzilla2011.is.com/287.html 2010/09/03 00:12 Delete

    | <a href="http://fansoft2010.is.com/124.html" > sheet keane</a>

  65. blank t shirt store

    Tracked from http://datasheet2012.is.com/279.html 2010/09/03 00:40 Delete

    | <a href="http://fansoft2010.is.com/136.html" >sheet music road</a>

  66. petion sheet for an

    Tracked from http://fansoft2010.is.com/131.html 2010/09/03 00:56 Delete

    | <a href="http://datasheet2012.is.com/116.html" >blank care hair target</a>

  67. free because he lives sheet music

    Tracked from http://fansoft2010.is.com/100.html 2010/09/03 01:44 Delete

    | <a href="http://fansoft2010.is.com/29.html" > girl like music sheet</a>

  68. blank map austrailia

    Tracked from http://datasheet2012.is.com/292.html 2010/09/03 02:59 Delete

    | <a href="http://datasheet2012.is.com/54.html" >german word blank means</a>

  69. freemason

    Tracked from http://factzilla2011.is.com/36.html 2010/09/03 04:09 Delete

    | <a href="http://factzilla2011.is.com/102.html" >williams syndrome picture</a>

  70. printable blank calendar grids

    Tracked from http://datasheet2012.is.com/75.html 2010/09/03 04:18 Delete

    | <a href="http://factzilla2011.is.com/138.html" >faith before picture</a>

  71. plastic bubble sheet

    Tracked from http://fansoft2010.is.com/38.html 2010/09/03 05:37 Delete

    | <a href="http://fansoft2010.is.com/157.html" >fiddler free music roof sheet</a>

  72. free cumshot picture gallery

    Tracked from http://factzilla2011.is.com/130.html 2010/09/03 05:57 Delete

    | <a href="http://factzilla2011.is.com/212.html" >heather mill nude picture </a>

  73. lcd frame white

    Tracked from http://factzilla2011.is.com/64.html 2010/09/03 06:09 Delete

    | <a href="http://factzilla2011.is.com/122.html" >picture of boy hair style</a>

  74. blank book journals

    Tracked from http://datasheet2012.is.com/151.html 2010/09/03 06:19 Delete

    | <a href="http://factzilla2011.is.com/184.html" >coloring picture of zoo </a>

  75. coro picture locket

    Tracked from http://factzilla2011.is.com/82.html 2010/09/03 07:03 Delete

    | <a href="http://fansoft2010.is.com/16.html" >happy birtday to you sheet </a>

« Previous : 1 : ... 336 : 337 : 338 : 339 : 340 : 341 : 342 : 343 : 344 : ... 351 : Next »
블로그 이미지

落园后花园，遗世而独立。 淡泊明志，宁静致远。

- cloudly

Notices

  1. 落园简介
  2. 关于Cloudly的一些东东

Archives

Authors

  1. cloudly

Calendar

«   2012/02   »
Sun Mon Tue Wed Thu Fri Sat
      1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29      

Site Stats

Total hits:
174291
Today:
85
Yesterday:
168